Marketing Management | Chapter 3 | Part 2 | MBA MCQs | MM

Marketing Management MCQs

  

 

1. In marketing terms, we say that the number of intermediary levels indicates the
   _____________ of a channel
   1.   Depth
   2.   Width
   3.   Length
   4.   Involvement of channels.
   5.   Complexity.
2. Intermediaries play an important role in matching _____________.
   1.   Supply and demand
   2.   Manufacturer to product
   3.   Information and promotion
   4.   Dealer with customer
3. Marketing channel management calls for selecting, managing, _____________, and evaluating channel members over time.
   1.   Reducing waste
   2.   motivating
   3.   prune
   4.   reducing conflict
4. Marketing logistics involves getting the right product to the right customer in the right place
   at the right time. Which one of the following is NOT included in this process?
   1.   Planning the physical flow of goods and services
   2.   Gathering customers ideas for new products.
   3.   Implementing the plan for the flow of goods and services
   4.   Controlling physical flow of goods, services, and information
5. Rolex watches can only be found in a limited number of intermediaries. This is an example of
   _____________.
   1.   High-end distribution
   2.   Exclusive distribution
   3.   Quality distribution
   4.   Intensive distribution
6. Today, a growing number of firms now outsource some or all their logistics to
   _____________.
   1.   Cross-functional teams
   2.   Third-party logistics providers
   3.   Channel members
   4.   Competitors
7. Which of the following is NOT a key function that intermediaries play in completing
   transaction?
   1.   Negotiation
   2.   Financing
   3.   Information
   4.   Promotion
8. Which of the following transportation modes is used for digital products?
   1.   Air
   2.   the internet
   3.   Ship
   4.   By road
9. Which type of product might require a more direct marketing channel to avoid delays and too
   much handling?
   1.   Lower-prices products
   2.   Perishable products
   3.   Products in their decline stage
   4.   High-priced products
10. Which of the following should be the first step in designing a marketing channel
    1.   Exploring international opportunities
    2.   Evaluating intermediaries
    3.   Identifying channel objectives
    4.   Analyzing channel alternatives.
    5.   Identifying what consumers want from the channel.
11. A ________ channel consists of a manufacturer selling directly to the final customer
    1.   three-level
    2.   two-level
    3.   zero-level
    4.   multiple level
12. Designing a marketing channel system involves analyzing customer needs, ________, identifying major channel alternatives, and evaluating major channel alternatives
    1.   establishing channel partners
    2.   establishing channel costs
    3.   establishing channel members
    4.   establishing channel budgets
    5.   establishing channel objectives
13. In designing the marketing channel, the marketer must understand the service output levels desired by
    the target customers. Channels produce five service outputs. Which of the following is NOT one of these
    outputs?
    1.   Product variety
    2.   “Entertainment shopping experience”
    3.   Spatial convenience
    4.   Waiting and delivery time
14. Channel objectives should be stated in terms of ________ service output levels
    1.   efficient
    2.   budgeted
    3.   targeted
    4.   affordable
15. A channel alternative is described by three elements: the types of available business intermediaries, the
    number of intermediaries needed, and the ________.
    1.   area of expertise of each channel member
    2.   terms and responsibilities of each channel membe
    3.   size of each channel member
    4.   depth of commitment of each channel member
16. Companies deciding on the number of intermediaries to use at each channel level have three strategies
    available to them. They can use exclusive distribution, ________ distribution and intensive distribution.
    1.   selective
    2.   extensive
    3.   self-selecting
    4.   competitive
17. When the producer wants to maintain control over the service level and outputs offered by the resellers it
    most likely will use ________ distribution
    1.   competitive
    2.   extensive
    3.   intensive
    4.   exclusive
18. Manufacturers are constantly tempted to move from exclusive or selective distribution to more
    intensive distribution in order to ________ coverage and sales.
    1.   increase
    2.   decrease
    3.   enter the market
    4.   leave the market
19. ________ distribution consists of the manufacturer placing his goods and services in as many outlets as
    possible.
    1.   Selective
    2.   Intensive
    3.   Exclusive
    4.   “Shotgun”
20. The main elements in the “trade-relations mix” are price policies, conditions of sale, ________, and
    specific services to be performed by each party.
    1.   competitive policies
    2.   territorial rights
    3.   credit policies
    4.   service policies