Marketing Management | Chapter 3 | Part 2 | MBA MCQs | MM
Marketing Management MCQs
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- Manufacturers are constantly tempted to move from exclusive or selective distribution to more
intensive distribution in order to ________ coverage and sales.- increase
- enter the market
- decrease
- leave the market
- Channel objectives should be stated in terms of ________ service output levels
- budgeted
- targeted
- efficient
- affordable
- In designing the marketing channel, the marketer must understand the service output levels desired by
the target customers. Channels produce five service outputs. Which of the following is NOT one of these
outputs?- “Entertainment shopping experience”
- Spatial convenience
- Waiting and delivery time
- Product variety
- Which of the following transportation modes is used for digital products?
- Ship
- Air
- By road
- the internet
- Marketing channel management calls for selecting, managing, _____________, and evaluating channel members over time.
- reducing conflict
- Reducing waste
- prune
- motivating
- ________ distribution consists of the manufacturer placing his goods and services in as many outlets as
possible.- Exclusive
- Selective
- Intensive
- “Shotgun”
- Intermediaries play an important role in matching _____________.
- Manufacturer to product
- Information and promotion
- Supply and demand
- Dealer with customer
- Marketing logistics involves getting the right product to the right customer in the right place
at the right time. Which one of the following is NOT included in this process?- Planning the physical flow of goods and services
- Implementing the plan for the flow of goods and services
- Gathering customers ideas for new products.
- Controlling physical flow of goods, services, and information
- When the producer wants to maintain control over the service level and outputs offered by the resellers it
most likely will use ________ distribution- extensive
- competitive
- intensive
- exclusive
- The main elements in the “trade-relations mix” are price policies, conditions of sale, ________, and
specific services to be performed by each party.- territorial rights
- credit policies
- service policies
- competitive policies
- Which of the following should be the first step in designing a marketing channel
- Evaluating intermediaries
- Identifying channel objectives
- Analyzing channel alternatives.
- Exploring international opportunities
- Identifying what consumers want from the channel.
- Rolex watches can only be found in a limited number of intermediaries. This is an example of
_____________.- High-end distribution
- Exclusive distribution
- Intensive distribution
- Quality distribution
- A ________ channel consists of a manufacturer selling directly to the final customer
- two-level
- multiple level
- zero-level
- three-level
- In marketing terms, we say that the number of intermediary levels indicates the
_____________ of a channel- Depth
- Involvement of channels.
- Width
- Length
- Complexity.
- Companies deciding on the number of intermediaries to use at each channel level have three strategies
available to them. They can use exclusive distribution, ________ distribution and intensive distribution.- competitive
- selective
- extensive
- self-selecting
- Designing a marketing channel system involves analyzing customer needs, ________, identifying major channel alternatives, and evaluating major channel alternatives
- establishing channel objectives
- establishing channel budgets
- establishing channel costs
- establishing channel partners
- establishing channel members
- Which of the following is NOT a key function that intermediaries play in completing
transaction?- Negotiation
- Promotion
- Financing
- Information
- Today, a growing number of firms now outsource some or all their logistics to
_____________.- Channel members
- Competitors
- Third-party logistics providers
- Cross-functional teams
- Which type of product might require a more direct marketing channel to avoid delays and too
much handling?- Products in their decline stage
- High-priced products
- Perishable products
- Lower-prices products
- A channel alternative is described by three elements: the types of available business intermediaries, the
number of intermediaries needed, and the ________.- depth of commitment of each channel member
- area of expertise of each channel member
- size of each channel member
- terms and responsibilities of each channel membe
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