Marketing Management | Chapter 3 | Part 1 | MBA MCQs | MM

Marketing Management MCQs

  

 

1. In popular 4Ps marketing framework, to which physical distribution is related
   1.   Product mix
   2.   Promotion mix
   3.   Price mix
   4.   Place mix
2. A company’s channel decisions directly affect every _____________.
   1.   Marketing decision
   2.   Channel member
   3.   customers choices
   4.   Competitors action
3. Companies manage their supply chains through _____________.
   1.   Transportation modes
   2.   Information
   3.   Competitors
   4.   The internet
4. Companies should state their channel objectives in terms of targeted levels of _____________.
   1.   Customer service
   2.   Profitability
   3.   efficiency and reduced conflict
   4.   Fair prices
5. From the economic system’s point of view, the role of marketing intermediaries is to
   transform the assortment of products made by producers into the assortment of products
   wanted by_____________.
   1.   Consumers
   2.   Distributors
   3.   Channel members
   4.   Marketers
6. Intermediaries who buy, take title to, and resell the merchandise are called ________.
   1.   retailers
   2.   facilitators
   3.   marketers
   4.   agents
   5.   merchants
7. Companies that search for customers and may negotiate on the producer’s behalf but do not take title
   to the goods are called ________.
   1.   marketers
   2.   merchants
   3.   facilitators
   4.   agents
8. Transportation companies, independent warehouses, banks, and advertising agencies assisting in the
   distribution process but neither take title to goods nor negotiate purchases or sales are called
   ________.
   1.   marketers
   2.   facilitators
   3.   agents
   4.   merchants
9. One of the chief roles of marketing channels is to convert potential buyers into profitable ________.
   1.   sales
   2.   customers
   3.   orders
   4.   marketers
10. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the
    marketing channel system are among the most critical facing a firm.
    1.   marketing channels
    2.   distribution/warehouse channels
    3.   finance channels
    4.   management channels
11. A ________ strategy involves the manufacturer using its sales force and trade promotion money to
    induce intermediaries to carry, promote, and sell the product to end users.
    1.   push
    2.   pull
    3.   promote
    4.   provide
12. A ________ strategy involves the manufacturer using advertising and promotion to persuade
    consumers to ask intermediaries for the product, thus inducing the intermediaries to order it.
    1.   push
    2.   pull
    3.   promote
    4.   provide
13. Today customers expect channel integration to work smoothly. Which of the following is NOT one of
    the characteristics of channel integration?
    1.   The ability to order the product online and pick it up at a retail location
    2.   The ability to return an online purchase at the retail location
    3.   The right to receive discounts based on total online and offline purchases
    4.   Offer gift certificates that can be redeemed online and offline
    5.   Offer specific specials to online and separate ones to offline consumers
14. Generally speaking, buyers fall into four categories. Which of the following is NOT one of these
    categories?
    1.   Habitual shoppers
    2.   High value deal seekers
    3.   Low-involvement shoppers
    4.   Variety-loving shoppers
15. A supply chain view of a firm sees markets as destination points and amounts to a linear view of the
    flow. The company should first think of the target market, however, and then design the supply chain
    backward from that point. This view is called ________.
    1.   value network
    2.   demand chain planning
    3.   demand retail planning
    4.   customer planning
16. A value network includes a firm’s suppliers and its suppliers’ suppliers, and its immediate customers
    and their end ________.
    1.   retailers
    2.   marketers
    3.   shoppers
    4.   customers
17. Intermediaries normally achieve ________ in making goods widely available and accessible to target
    markets. Through their contact, experience, specialization, and scale of operation, intermediaries
    usually offer the firm more than it can achieve on its own.
    1.   superior products
    2.   superior efficiency
    3.   superior use of technology
    4.   superior contacts
18. A marketing channel performs the work of moving goods from producers to consumers. It overcomes
    the time, place, and ________ gaps that separate goods and services from those who need or want
    them.
    1.   possession
    2.   retail
    3.   consumers
    4.   policies
19. Physical functions, title functions, and promotional functions are example of ________ flow of activity
    from the company to the customer.
    1.   lateral
    2.   forward
    3.   backward
    4.   sidewise
20. The question regarding the various channel functions is not whether or not they need to be performed
    but who is to perform them. All channel functions have three things in common. Which of the following
    is NOT one of these channel functions?
    1.   They use up scare resources
    2.   They can be shifted among channel members.
    3.   They require substantial investments by the producer
    4.   They can often be performed better through specialization.