Marketing Management | Chapter 3 | Part 1 | MBA MCQs | MM

Marketing Management MCQs

  

1 / 20

1. A value network includes a firm’s suppliers and its suppliers’ suppliers, and its immediate customers
   and their end ________.
   1.   retailers
   2.   customers
   3.   shoppers
   4.   marketers
2. Transportation companies, independent warehouses, banks, and advertising agencies assisting in the
   distribution process but neither take title to goods nor negotiate purchases or sales are called
   ________.
   1.   agents
   2.   facilitators
   3.   merchants
   4.   marketers
3. Intermediaries normally achieve ________ in making goods widely available and accessible to target
   markets. Through their contact, experience, specialization, and scale of operation, intermediaries
   usually offer the firm more than it can achieve on its own.
   1.   superior products
   2.   superior efficiency
   3.   superior contacts
   4.   superior use of technology
4. The question regarding the various channel functions is not whether or not they need to be performed
   but who is to perform them. All channel functions have three things in common. Which of the following
   is NOT one of these channel functions?
   1.   They use up scare resources
   2.   They can often be performed better through specialization.
   3.   They require substantial investments by the producer
   4.   They can be shifted among channel members.
5. In popular 4Ps marketing framework, to which physical distribution is related
   1.   Price mix
   2.   Product mix
   3.   Place mix
   4.   Promotion mix
6. A supply chain view of a firm sees markets as destination points and amounts to a linear view of the
   flow. The company should first think of the target market, however, and then design the supply chain
   backward from that point. This view is called ________.
   1.   customer planning
   2.   demand retail planning
   3.   demand chain planning
   4.   value network
7. A ________ strategy involves the manufacturer using advertising and promotion to persuade
   consumers to ask intermediaries for the product, thus inducing the intermediaries to order it.
   1.   push
   2.   provide
   3.   promote
   4.   pull
8. A company’s channel decisions directly affect every _____________.
   1.   Channel member
   2.   Marketing decision
   3.   customers choices
   4.   Competitors action
9. Intermediaries who buy, take title to, and resell the merchandise are called ________.
   1.   marketers
   2.   retailers
   3.   facilitators
   4.   merchants
   5.   agents
10. Companies manage their supply chains through _____________.
    1.   Transportation modes
    2.   The internet
    3.   Information
    4.   Competitors
11. Companies that search for customers and may negotiate on the producer’s behalf but do not take title
    to the goods are called ________.
    1.   merchants
    2.   marketers
    3.   agents
    4.   facilitators
12. Companies should state their channel objectives in terms of targeted levels of _____________.
    1.   efficiency and reduced conflict
    2.   Profitability
    3.   Customer service
    4.   Fair prices
13. A marketing channel performs the work of moving goods from producers to consumers. It overcomes
    the time, place, and ________ gaps that separate goods and services from those who need or want
    them.
    1.   retail
    2.   consumers
    3.   policies
    4.   possession
14. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the
    marketing channel system are among the most critical facing a firm.
    1.   marketing channels
    2.   management channels
    3.   finance channels
    4.   distribution/warehouse channels
15. From the economic system’s point of view, the role of marketing intermediaries is to
    transform the assortment of products made by producers into the assortment of products
    wanted by_____________.
    1.   Marketers
    2.   Consumers
    3.   Channel members
    4.   Distributors
16. A ________ strategy involves the manufacturer using its sales force and trade promotion money to
    induce intermediaries to carry, promote, and sell the product to end users.
    1.   provide
    2.   promote
    3.   push
    4.   pull
17. One of the chief roles of marketing channels is to convert potential buyers into profitable ________.
    1.   marketers
    2.   sales
    3.   customers
    4.   orders
18. Generally speaking, buyers fall into four categories. Which of the following is NOT one of these
    categories?
    1.   Low-involvement shoppers
    2.   Variety-loving shoppers
    3.   High value deal seekers
    4.   Habitual shoppers
19. Today customers expect channel integration to work smoothly. Which of the following is NOT one of
    the characteristics of channel integration?
    1.   Offer gift certificates that can be redeemed online and offline
    2.   The ability to order the product online and pick it up at a retail location
    3.   Offer specific specials to online and separate ones to offline consumers
    4.   The ability to return an online purchase at the retail location
    5.   The right to receive discounts based on total online and offline purchases
20. Physical functions, title functions, and promotional functions are example of ________ flow of activity
    from the company to the customer.
    1.   forward
    2.   lateral
    3.   sidewise
    4.   backward