Marketing Management | Chapter 2 | Part 3 | MBA MCQs | MM




Marketing Management MCQs

Marketing Management MCQs

  

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  1. When Dell Computer runs an advertisement that boosts “Superior Quality,
    Superior Service, and Unbelievable Price,” they are most likely using which of the
    following new product pricing strategies?
    1.   market-competitive pricing
    2.   market-loss pricing
    3.   market-penetration pricing
    4.   market-skimming pricing



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