Marketing Management | Chapter 1 | Part 1 | MBA MCQs | MM

Marketing Management MCQs

  

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1. Broadly defined, products include all of the following except…….….
   1.   money and payments
   2.   services.
   3.   persons.
   4.   ideas.
2. A __________ is the way consumers perceive an actual or potential product.
   1.   Product Feature
   2.   Product Idea
   3.   Product Image
   4.   Product Concept
3. One of the unique considerations during the product development phase of the new product
   development process is that the _______________ developed during this phase should have the
   required functional features and also convey the intended psychological characteristics so
   consumer testing can be beneficial and meaningful
   1.   prototype
   2.   program
   3.   process
   4.   placebo
4. Presenting new –product ideas to consumers in symbolic or physical ways to measure their
   reactions occurs during which of the following stages?
   1.   Marketing Strategy
   2.   Idea Generation
   3.   Concept Testing
   4.   Screening
5. In the product concept stage of new-product development, the product is merely a …..……..
   1.   word description
   2.   drawing
   3.   all of the above
   4.   crude mock-up
6. When a company reviews sales, costs and profit projections for a new product to find out
   whether factors satisfy the company objectives, they are in which of the following new-product
   development stages?
   1.   Idea Generation
   2.   Business Analysis
   3.   Product Development
   4.   Marketing Strategy Development
7. Products purchased frequently, immediately, and with a minimum of comparison and buying
   effort are called …………
   1.   consumer products.
   2.   specialty products.
   3.   convenience products.
   4.   shopping products.
8. Products that the consumer usually compares with others on price, suitability,
   quality, and style are typically called ………..
   1.   shopping products
   2.   unsought products
   3.   specialty products.
   4.   convenience products.
9. R&D and engineering first produce the product concept into a physical product during which of
   the following stages of the new-product development process?
   1.   concept development and testing
   2.   product development
   3.   business analysis
   4.   marketing strategy
10. A …………. is a form of product that consists of activities,benefits, or satisfactions offered for
    sale that are essentially intangible and do notresult in the ownership of anything
    1.   need
    2.   service
    3.   physical object
    4.   demand
11. Introducing a new product into the market is called __________.
    1.   experimenting
    2.   test marketing
    3.   new product development
    4.   commercialization
12. Consumer goods with unique characteristics or brand identification often requiring a special
    purchase effort are called ……..….
    1.   custom products
    2.   convenience products.
    3.   specialty products.
    4.   shopping products.
13. Designing an initial marketing strategy for a new product based on the product concept is
    called:
    1.   Marketing Strategy Development
    2.   Business Analysis
    3.   Idea Screening
    4.   Product Development
14. Anything that can be offered to a market for attention, acquisition, use, or
    consumption that might satisfy a want or need is called as ………..….
    1.   product.
    2.   demand.
    3.   idea
    4.   service
15. The stage in the new-product development process in which the anticipated sales, market share,
    and profit goals for the first few years are described is called :
    1.   Business Analysis
    2.   Product Development
    3.   Idea Generation
    4.   Marketing Strategy Development
16. A…………. is a product bought by the final consumer for personal consumption.
    1.   consumer product
    2.   industrial product
    3.   stress-sensitive product
    4.   psychological product
17. A company is in the ______________ stage of the new-product development process when the
    company develops the product concept into a physical product in order to assure that the
    product idea can be turned into a workable product
    1.   commercialization
    2.   business analysis
    3.   product development
    4.   marketing strategy
18. Looking at the sales history of similar products and surveying market opinion are tools used at
    which stage in the new-product development process?
    1.   commercialization
    2.   marketing strategy development
    3.   business analysis
    4.   concept development and testing
19. A review of the sales, costs and profit projections for a new product to find out whether they
    satisfy the company’s objectives refers to which one of the following concepts ………..….
    1.   Product acceptance
    2.   Business feasibility
    3.   Business analysis
    4.   Feasibility study
20. If Toyota describes one of its cars of the future as being “a moderately priced subcompact
    designed as a second family car to be used around town, the car is ideal for running errands
    and visiting friends, “then the company has just started a potential new product in terms of a :
    1.   Product Feature
    2.   Product Concept
    3.   Product Image
    4.   Product Idea