Marketing Management | Chapter 1 | Part 1 | MBA MCQs | MM

Marketing Management MCQs

  

 

1. In the product concept stage of new-product development, the product is merely a …..……..
   1.   word description
   2.   all of the above
   3.   drawing
   4.   crude mock-up
2. Introducing a new product into the market is called __________.
   1.   commercialization
   2.   test marketing
   3.   new product development
   4.   experimenting
3. A review of the sales, costs and profit projections for a new product to find out whether they
   satisfy the company’s objectives refers to which one of the following concepts ………..….
   1.   Business feasibility
   2.   Business analysis
   3.   Product acceptance
   4.   Feasibility study
4. Anything that can be offered to a market for attention, acquisition, use, or
   consumption that might satisfy a want or need is called as ………..….
   1.   idea
   2.   product.
   3.   service
   4.   demand.
5. Broadly defined, products include all of the following except…….….
   1.   money and payments
   2.   services.
   3.   ideas.
   4.   persons.
6. A …………. is a form of product that consists of activities,benefits, or satisfactions offered for
   sale that are essentially intangible and do notresult in the ownership of anything
   1.   service
   2.   demand
   3.   need
   4.   physical object
7. Products purchased frequently, immediately, and with a minimum of comparison and buying
   effort are called …………
   1.   consumer products.
   2.   convenience products.
   3.   shopping products.
   4.   specialty products.
8. Products that the consumer usually compares with others on price, suitability,
   quality, and style are typically called ………..
   1.   convenience products.
   2.   specialty products.
   3.   shopping products
   4.   unsought products
9. A…………. is a product bought by the final consumer for personal consumption.
   1.   consumer product
   2.   industrial product
   3.   psychological product
   4.   stress-sensitive product
10. Consumer goods with unique characteristics or brand identification often requiring a special
    purchase effort are called ……..….
    1.   custom products
    2.   specialty products.
    3.   shopping products.
    4.   convenience products.
11. A __________ is the way consumers perceive an actual or potential product.
    1.   Product Idea
    2.   Product Image
    3.   Product Concept
    4.   Product Feature
12. If Toyota describes one of its cars of the future as being “a moderately priced subcompact
    designed as a second family car to be used around town, the car is ideal for running errands
    and visiting friends, “then the company has just started a potential new product in terms of a :
    1.   Product Idea
    2.   Product Image
    3.   Product Concept
    4.   Product Feature
13. Presenting new –product ideas to consumers in symbolic or physical ways to measure their
    reactions occurs during which of the following stages?
    1.   Idea Generation
    2.   Concept Testing
    3.   Marketing Strategy
    4.   Screening
14. Designing an initial marketing strategy for a new product based on the product concept is
    called:
    1.   Idea Screening
    2.   Marketing Strategy Development
    3.   Product Development
    4.   Business Analysis
15. The stage in the new-product development process in which the anticipated sales, market share,
    and profit goals for the first few years are described is called :
    1.   Idea Generation
    2.   Marketing Strategy Development
    3.   Business Analysis
    4.   Product Development
16. When a company reviews sales, costs and profit projections for a new product to find out
    whether factors satisfy the company objectives, they are in which of the following new-product
    development stages?
    1.   Idea Generation
    2.   Marketing Strategy Development
    3.   Business Analysis
    4.   Product Development
17. Looking at the sales history of similar products and surveying market opinion are tools used at
    which stage in the new-product development process?
    1.   concept development and testing
    2.   commercialization
    3.   business analysis
    4.   marketing strategy development
18. A company is in the ______________ stage of the new-product development process when the
    company develops the product concept into a physical product in order to assure that the
    product idea can be turned into a workable product
    1.   product development
    2.   commercialization
    3.   marketing strategy
    4.   business analysis
19. R&D and engineering first produce the product concept into a physical product during which of
    the following stages of the new-product development process?
    1.   concept development and testing
    2.   marketing strategy
    3.   business analysis
    4.   product development
20. One of the unique considerations during the product development phase of the new product
    development process is that the _______________ developed during this phase should have the
    required functional features and also convey the intended psychological characteristics so
    consumer testing can be beneficial and meaningful
    1.   program
    2.   placebo
    3.   prototype
    4.   process