Marketing Management | Chapter 2 | Part 2 | MBA MCQs | MM
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- Discounts, price reductions, trade allowances are the forms of ____________.
- International Pricing
- Psychological Pricing
- Discount and allowance pricing
- Promotional Pricing
- ____________ means different prices for the same product in different situations.
- Geographical Pricing
- Differentiated Pricing
- Segmented Pricing
- Psychological pricing
- Price cut technique which results in increasing market share but less loyal customers in market is classified as ____________.
- Fragile-market–share trap
- Price-war traps
- Shallow-pockets trap
- Low-quality trap
- ____________ is the pricing strategy to adjust prices for the geographic location of customers.
- Geographical Pricing
- Segmented Pricing
- Psychological pricing
- Dynamic Pricing
- ____________ call for temporarily pricing products below the list price, and sometimes even below cost, to increase short run sales
- Segmented Pricing
- Psychological Pricing
- Discount and allowance pricing
- Promotional Pricing
- First step in procedure of setting price is to ____________.
- Determining demand.
- Analyzing prices of competitors
- Estimating costs
- Select pricing objective
- Price cutting technique leads to various possible traps including ____________.
- Price-war traps
- Low-quality traps
- Shallow-pockets traps
- All of the above.
- Which is the strategy you will apply for different customers pay different prices for the same product?
- Discount and allowance pricing
- Promotional Pricing
- Segmented Pricing
- Psychological Pricing
- Which are the price adjustment strategies?
- Psychological pricing
- Promotional pricing
- All of the above
- Discount and allowance pricing
- Pricing decision depends on ____________.
- All of the above
- Positioning objectives.
- Target market
- Internal factors
- External factors
- ____________ refers to adjusting prices continually to meet the characteristics and needs of individual customers and situations
- International pricing
- Segmented pricing
- Promotional pricing
- Dynamic pricing
- ____________ requires market segmentation for creating a product and service with sufficiently distinctive attributes
- Branding strategy
- Differentiation strategy
- Promotional strategy
- Adjustment strategy
- In ____________ prices were normally set by negotiation between buyers and sellers.
- International pricing
- Promotional pricing
- Segmented pricing
- Dynamic pricing
- Problem arises in price cut when customers assume that quality of product has become poor is called ____________.
- Price-war traps
- Shallow-pockets trap.
- Fragile-market-share trap
- Low-quality trap
- The objective of promotional pricing is to ____________.
- Increase short run sales
- Increase brand loyalty.
- None of the above.
- Increase awareness
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