Marketing Management | Chapter 2 | Part 2 | MBA MCQs | MM

 

1. The objective of promotional pricing is to ____________.
   1.   Increase short run sales
   2.   Increase awareness
   3.   Increase brand loyalty.
   4.   None of the above.
2. Which are the price adjustment strategies?
   1.   Discount and allowance pricing
   2.   Promotional pricing
   3.   Psychological pricing
   4.   All of the above
3. Discounts, price reductions, trade allowances are the forms of ____________.
   1.   Discount and allowance pricing
   2.   Promotional Pricing
   3.   International Pricing
   4.   Psychological Pricing
4. Which is the strategy you will apply for different customers pay different prices for the same product?
   1.   Discount and allowance pricing
   2.   Promotional Pricing
   3.   Psychological Pricing
   4.   Segmented Pricing
5. ____________ call for temporarily pricing products below the list price, and sometimes even below cost, to increase short run sales
   1.   Discount and allowance pricing
   2.   Promotional Pricing
   3.   Psychological Pricing
   4.   Segmented Pricing
6. ____________ refers to adjusting prices continually to meet the characteristics and needs of individual customers and situations
   1.   International pricing
   2.   Dynamic pricing
   3.   Promotional pricing
   4.   Segmented pricing
7. In ____________ prices were normally set by negotiation between buyers and sellers.
   1.   Dynamic pricing
   2.   Promotional pricing
   3.   Segmented pricing
   4.   International pricing
8. ____________ is the pricing strategy to adjust prices for the geographic location of customers.
   1.   Segmented Pricing
   2.   Geographical Pricing
   3.   Dynamic Pricing
   4.   Psychological pricing
9. ____________ requires market segmentation for creating a product and service with sufficiently distinctive attributes
   1.   Differentiation strategy
   2.   Adjustment strategy
   3.   Branding strategy
   4.   Promotional strategy
10. ____________ means different prices for the same product in different situations.
    1.   Segmented Pricing
    2.   Geographical Pricing
    3.   Differentiated Pricing
    4.   Psychological pricing
11. Pricing decision depends on ____________.
    1.   Internal factors
    2.   All of the above
    3.   Positioning objectives.
    4.   External factors
    5.   Target market
12. Price cutting technique leads to various possible traps including ____________.
    1.   Price-war traps
    2.   Shallow-pockets traps
    3.   Low-quality traps
    4.   All of the above.
13. Price cut technique which results in increasing market share but less loyal customers in market is classified as ____________.
    1.   Low-quality trap
    2.   Fragile-market–share trap
    3.   Shallow-pockets trap
    4.   Price-war traps
14. Problem arises in price cut when customers assume that quality of product has become poor is called ____________.
    1.   Low-quality trap
    2.   Fragile-market-share trap
    3.   Shallow-pockets trap.
    4.   Price-war traps
15. First step in procedure of setting price is to ____________.
    1.   Estimating costs
    2.   Analyzing prices of competitors
    3.   Select pricing objective
    4.   Determining demand.