Marketing Management | Chapter 2 | Part 4 | MBA MCQs | MM
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- Price setting decision is decided by ____________ in large companies
- Both a and c
- Marketing department
- Divisional management team
- Top management
- FOB-origin pricing, uniform-delivered pricing, zone pricing, base-point pricing, freightabsorption pricing comes under which pricing strategies?
- Price discount
- Geographical pricing
- Promotional pricing
- Differential pricing
- Markup pricing comes under which of the method?
- Going rate pricing
- Competition-based pricing
- Value-based pricing
- Cost-based pricing
- Lawyers, accountants, and other professionals typically price by adding a standard markup for profit. This is known as ____________.
- Variable cost
- Cost-plus pricing
- Penetration pricing
- Value-based pricing
- Which of the following internal factors influence objectives and marketing strategy of the pricing philosophy?
- The stage of the product in the PLC
- All of the above
- Composition of the product line of the firm.
- Turnaround rate of the product
- Costs of manufacturing and marketing
- Which of the following internal factors influence objectives and marketing strategy of the pricing philosophy?
- Price elasticity of demand of the product.
- Corporate and marketing objectives of the firm.
- The characteristics of the product
- The image sought by the firm through pricing
- All of the above
- Which of the following is not the pricing strategy?
- Packaging
- Psychological pricing
- Product mix pricing
- Geographical pricing
- The simplest pricing method is ____________.
- Penetration pricing
- Cost-plus pricing
- Variable cost
- Value-based pricing
- Which are the objectives of pricing?
- Keeping parity with competitors
- All of the above
- Entering new markets
- Deeper penetration of the market
- Stabilizing price and margins in the market.
- Which of the following external factors influence objectives and marketing strategy of the pricing philosophy?
- All of the above.
- Buyer behaviour in respect of the given product
- Social consideration
- Competitors’ pricing policy
- Market characteristics
- Price setting decision is decided by ____________.
- Marketing team
- Finance team
- Top management
- Sales team
- Which of the following is the internal factor influencing pricing?
- Bargaining power of suppliers
- Social considerations.
- Competitors’ policy
- Price elasticity of the demand of the product
- Pricing is significant for firms because ____________.
- It determines profits earned by the firms
- It affects the level of funds available for other elements of marketing mix
- It determines revenues generated by the firms
- All of the above
- Which are the objectives of pricing?
- Achieving particular market share
- Achieving particular sales volume
- All of the above
- Profit maximization
- Which of the following statement is not correct?
- Price is the only element that produces revenues
- Price affects the decision about acquiring the product
- Price exist in different forms for products of different nature
- None of the above
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