Marketing Management | Chapter 1 | Part 2 | MBA MCQs | MM

Marketing Management | Chapter 1 | Part 2 | MBA MCQs | MM


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  1. A structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value is called ____________.
    1.   The brand portfolio
    2.   The brand value chain
    3.   Brand positioning
    4.   The brand life cycle

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