Marketing Management | Chapter 1 | Part 4 | MBA MCQs | MM

 

1. Packaging used for the ice creams is an example of which of the following?
   1.   Decorative packaging
   2.   Transport packaging
   3.   Secondary packaging
   4.   Primary packaging
2. Which of the following is the leak-proof packaging that provides additional protection for the primary container?
   1.   Primary packaging
   2.   Transport packaging
   3.   Secondary packaging
   4.   Decorative
3. The term brand equity refers to ____________.
   1.   The value attached to the brand
   2.   The financial value of a company’s brand
   3.   Its level of popularity
   4.   All of the above
4. Sales are declining, profits are also declining and competition is increasing. These indicate that the product may be in: ____________.
   1.   Introduction stage
   2.   Growth stage
   3.   Decline stage
   4.   Maturity stage
5. The three layers of packaging are: ____________.
   1.   Primary, Secondary and tertiary packaging
   2.   Primary, Secondary and shipping packaging
   3.   Shipping, inner and outer packaging
   4.   None of above
6. At the introduction stage of the Product Life Cycle (PLC), which of the following are the marketer’s two main priorities ____________.
   1.   Launch planning and creating shelf space
   2.   Generating awareness and stimulating responses
   3.   Launch planning and generating awareness
   4.   Creating shelf space and generating awareness.
7. A label performs several functions for a product. These include all of the following EXCEPT ____________.
   1.   Grades
   2.   Promotes
   3.   Describes
   4.   Classifies
8. Introducing the new product into the market takes place in which stage of the new product development process?
   1.   Test marketing
   2.   Marketing strategy
   3.   Product development
   4.   commercialization
9. The stage in the product life cycle where the strategic focus is on market penetration and building intensive distribution is the ____________.
   1.   Introduction stage
   2.   Growth stage
   3.   Decline stage
   4.   Maturity stage
10. The stage in the product life cycle that focuses on using a cost-plus formula and creating product awareness and trial is the ____________.
    1.   Introduction stage
    2.   Growth stage
    3.   Decline stage
    4.   Maturity stage
11. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called: ____________.
    1.   Concept products
    2.   New products
    3.   Altered products
    4.   Supplemental products
12. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product, are typical of which stage in the PLC?
    1.   Introduction stage
    2.   Growth stage
    3.   Decline stage
    4.   Maturity stage
13. Which of the following is not a type of decision usually made during the product development stage?
    1.   Branding
    2.   Product positioning
    3.   Packaging
    4.   Product screening
14. The stage of the PLC characterized by overcapacity, greater competition, and the eventual elimination of weaker competitors is called the ____________.
    1.   Decline stage
    2.   Introduction stage
    3.   Growth stage
    4.   Maturity stage
15. In the maturity phase of the PLC, a marketing manager should consider ____________.
    1.   Expanding R and D
    2.   Pricing to penetrate the market
    3.   Dropping the product and moving on to the next product winner.
    4.   Modifying the market, product, and marketing mix